MyPRIMEritual CONTEST – Terms & Conditions
Effective: July 1, 2026 | Governing Province: Ontario, Canada
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THESE RULES ARE THE STANDARD TERMS AND CONDITIONS APPLICABLE TO THE MyPRIMEritual CONTEST (THE "CONTEST") ADMINISTERED BY NEWAGECELL INC., A CORPORATION REGISTERED UNDER THE LAWS OF ONTARIO, CANADA ("NEWAGECELL"). THE CONTEST IS INTENDED TO BE CONDUCTED IN CANADA ONLY. NO PURCHASE IS NECESSARY. PARTICIPATION IS VOID IN WHOLE OR IN PART WHERE PROHIBITED BY LAW. ENTRY IN THE CONTEST CONSTITUTES ACCEPTANCE OF THESE CONTEST RULES. |
1. Eligibility
1.1 Eligibility Requirements
To be eligible to enter the Contest, an individual (each an "Entrant") must:
• be a legal resident of Canada and have reached the age of majority in their applicable Canadian Province or Territory (excluding Quebec);
• have a valid, active account on Instagram or Facebook at the time of entry;
• if applicable, be the sole owner of all right, title, and interest (including copyright) in and to the Entrant's contest submission (the "Submission") submitted in connection with the Contest.
1.2 Proof of Eligibility
New Age Cell shall have the right at any time to require proof of identity and/or eligibility to participate in the Contest. Failure to provide such proof may result in disqualification.
1.3 Accuracy of Information
All personal and other information requested by New Age Cell for the purpose of the Contest must be truthful, complete, accurate and in no way misleading. New Age Cell reserves the right, in their sole discretion, to disqualify any entrant who supplies untruthful, incomplete, inaccurate or misleading personal details and/or information.
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Quebec Exclusion: This Contest is not open to residents of the Province of Quebec. Void where prohibited by law. |
2. Contest Period
The Contest shall be open for participation from 12:00 AM Eastern Time on July 1, 2026 to 11:59 PM Eastern Time on September 30, 2026 (the "Contest Period"), after which time the Contest will be closed and no further entries shall be accepted.
3. Entering the Contest
3.1 No Purchase Necessary
No purchase is necessary to enter the Contest. A purchase will not improve an Entrant's odds of winning beyond the entry credit advantage described in Section 4.1 of these Contest Rules.
3.2 Entry Methods
To submit a valid entry, each Entrant must complete both of the following steps:
Step 1 — Entry Form:
Complete and submit the official contest entry form at https://newagecell.com/pages/contest. The entry form must be submitted with a valid email address. Submission of the entry form constitutes one (1) base entry credit.
Step 2 — Social Media Post:
Post original content (a photo or video of 60 seconds or under) on Instagram and/or Facebook. The post must: (a) include the official hashtag #MyPRIMEritual; (b) tag @newagecell; and (c) be set to public so that New Age Cell can view and verify the entry. Each unique eligible social media post earns three (3) entry credits.
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Important: Both the entry form AND a social media post are required for a complete entry. Entrants who submit the form but do not post, or who post but do not submit the form, will receive only the applicable entry credits for the step they completed. Email capture occurs at the form submission step. |
3.3 Alternative No-Purchase Entry Path
Entrants who do not own a New Age Cell product and do not wish to purchase one may submit a written description of their personal wellness or menopause ritual (minimum 50 words) via the official contest entry form at https://newagecell.com/pages/contest. Written entries receive one (1) base entry credit. No product photograph or video is required for this alternative entry path. Written entries are not eligible for the product integration judging criterion and will receive zero points in that category.
3.4 Entry Credit System
All eligible entries are assigned entry credits as follows:
• One (1) credit per valid entry form submission.
• Three (3) credits per unique eligible social media post submitted with the #MyPRIMEritual hashtag and @newagecell tag.
• Ten (10) credits for a verified purchase of any New Age Cell product made directly from newagecell.com during the Contest Period. Purchases from Amazon, Amazon.ca, or any other third-party retailer or marketplace are not eligible for purchase entry credits. See Section 3.5 for verification requirements.
• Five (5) credits per referred Entrant who submits a valid entry form using the referring Entrant's unique referral link during the Contest Period.
There is no limit on the number of entries that may be submitted by an Entrant. Each Entrant is eligible to win only one (1) prize.
3.5 Purchase Entry Verification and Amazon Exclusion
Bonus contest entry credits awarded for product purchase are valid exclusively for purchases made directly through New Age Cell's official Shopify store at newagecell.com during the Contest Period (July 1 to September 30, 2026). Purchases made through any third-party retailer or marketplace, including but not limited to Amazon.ca, Amazon.com, or any other online or physical retail channel, are not eligible for bonus purchase entry credits.
Entrants claiming purchase entry credits must provide a valid newagecell.com order confirmation number in the contest entry form. New Age Cell reserves the right to verify all submitted order numbers against its Shopify order records and to disqualify any entry where the order number cannot be verified as a direct newagecell.com purchase made during the Contest Period.
3.6 Platform Requirements
Entries submitted via social media must be posted on Instagram or Facebook. Entries submitted on other platforms will not be accepted. The Entrant's Instagram or Facebook account must be set to public at the time of submission and must remain public for the duration of the judging period. Entries from private accounts that cannot be viewed by New Age Cell will be deemed ineligible.
3.7 Late and Invalid Entries
Entries must be received prior to the indicated Contest Period entry deadline. Entries will be declared invalid if they are late, illegible, incomplete, damaged, irregular, mutilated, forged, garbled, or mechanically or electronically reproduced.
3.8 Conduct of the Entrant
Each Entrant understands and agrees that New Age Cell or its affiliates have the right, in their sole discretion, to disqualify and remove the Entrant from the Contest at any time if the Entrant's behavior is uncooperative, disruptive, or may cause damage to person, property, or the reputation of New Age Cell. New Age Cell reserves the right to remove or reject any entry that is inconsistent with its brand values or these Contest Rules.
4. Winner Selection
4.1 Two-Stage Selection Process
Following the conclusion of the Contest Period, winner selection shall be conducted in two stages.
Stage 1 — Entry Pool Weighting:
All eligible entries submitted during the Contest Period will be assigned entry credits according to the schedule set out in Section 3.4 of these Contest Rules. A proportional selection process will be applied to produce a judging shortlist from the weighted entry pool. Entrants with more entry credits have a proportionally greater chance of being selected onto the judging shortlist.
Stage 2 — Merit Judging:
All entries selected for the judging shortlist will be evaluated by New Age Cell's judging panel according to the following criteria:
• Creativity and originality: 40 points — Fresh ideas and thoughtful presentation.
• Visual appeal: 30 points — Clear, well-lit images or videos. Video entries of 60 seconds or under receive an additional 10 bonus points for visual appeal, for a maximum of 40 points in this category.
• Product integration: 20 points — New Age Cell products shown naturally in the Entrant's routine. Entries submitted via the alternative no-purchase written path receive zero points in this category.
• Storytelling: 10 points — A caption or written description that feels relatable and inspiring.
The three highest-scoring entries will be awarded the Grand Prize, Second Prize, and Third Prize respectively. In the event of a tie in judging scores at Stage 2, the tied entry with the higher total entry credit weighting from Stage 1 shall be awarded the higher-value prize.
4.2 One Prize Per Entrant
Each Entrant shall be eligible to win only one (1) prize regardless of the number of entries submitted.
4.3 Odds of Winning
The odds of being selected onto the judging shortlist are dependent upon the number of eligible entry credits received during the Contest Period and the Entrant's proportional share of total entry credits. The odds of winning from the judging shortlist are dependent upon the judging scores assigned to shortlisted entries.
4.4 Winner Notification
Winners will be notified via direct message (DM) on the Instagram or Facebook account used to submit the winning entry within two (2) weeks of the conclusion of the judging period following the Contest Period. Winners must respond within 72 hours of notification. Failure to respond within 72 hours will result in disqualification and selection of an alternate winner.
4.5 Skill Testing Question
Before being declared a winner of each prize, the selected Entrant shall be required to:
• correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered during a pre-arranged telephone call or by e-mail;
• comply with these Contest Rules; and
• sign and return the Release, as defined in Section 6.2 of these Contest Rules.
4.6 Failure to Respond or Comply
If the selected Entrant does not respond within the prescribed timeline, or fails to successfully comply with Section 4.5 above, they will be disqualified and will not receive a prize, and another Entrant may be selected at New Age Cell's sole discretion.
5. Prizes
5.1 Prize Descriptions
The Contest prizes (the "Prizes") shall have approximate retail values as follows:
Grand Prize — approximate value $2,000 CAD:
• Luxury spa experience
• One (1) year supply of New Age Cell products
• $200 Sephora or wellness gift card
• PRIME Ritual Kit (robe, candles, journal, and supplements)
Second Prize — approximate value $1,000 CAD:
• Premium air cooling device or wellness tech item of equivalent value, at New Age Cell's sole discretion
• Six (6) month supply of NewAgeCell products
• Curated self-care kit
Third Prize — approximate value $500 CAD:
• Ritual essentials bundle
• Three (3) month supply of New Age Cell products
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Prize Announcement: Full prize descriptions shall be announced and described through NewAgeCell's website at newagecell.com and social media accounts. Winners shall not be entitled to receive the difference between the actual prize value and the approximate prize value of each prize. |
5.2 Prize Terms
The following terms and conditions apply to all prizes:
• New Age Cell shall be solely responsible for the costs of the prize as described. All other costs associated with use of the prize (including without limitation travel, taxes, and personal expenses) shall be borne by the winner.
• The winner's use and availability of the prize shall at all times be subject to the relevant supplier or provider's terms and conditions. New Age Cell makes no representation regarding the availability of any specific destination, date, or timing associated with the use of the prize.
• The prize must be accepted as awarded and cannot be transferred, assigned, substituted, or redeemed for cash, except at the sole discretion of New Age Cell. Any unused portion of a prize will be forfeited and have no cash value.
• New Age Cell reserves the right, in their sole discretion, to substitute a prize of equal or greater value if the prize (or any portion thereof) cannot be awarded for any reason.
• Winners shall be solely responsible for any expense not explicitly included in the prize description.
• New Age Cell shall not assume any liability for any lost or misdirected prize where the winner provides inaccurate or incomplete shipping or contact information.
5.3 Winner Representations
Each winner represents to New Age Cell that the winner shall: (a) have valid identity documents and legal residency documents; (b) be medically fit to participate in and use all components of the prize, including spa facilities and services where applicable; and (c) have in place reasonable travel and medical insurance prior to departing any trip associated with use of the prize, if applicable.
6. Limitation of Liability and Release
6.1 Limitation of Liability
New Age Cell and its affiliates assume no responsibility or liability for: (a) lost, late, illegible, falsified, damaged, misdirected or incomplete entries, notifications, responses, or replies, or for any computer, online, software, telephone, hardware or technical malfunctions; (b) any incorrect or inaccurate information caused by website users, equipment, or programming; (c) any error, omission, interruption, deletion, defect, delay, or unauthorized access to entries; and (d) any event that prevents the Contest from being conducted as planned, including infection by computer virus, tampering, fraud, or technical failures.
6.2 Release
Prior to being declared a winner, each selected Entrant shall be required to execute a legal agreement and release ("Release") that confirms their: (i) eligibility for the Contest and compliance with these Contest Rules; (ii) acceptance of the prize as offered; (iii) release of New Age Cell and its affiliates, employees, directors, officers, suppliers, agents, administrators, licensees, representatives, and advertising agencies (collectively, the "Releases") from any and all liability for any loss, harm, damages, cost or expense arising out of participation in the Contest, use of the prize, or the acceptance, use, or misuse of any prize.
6.3 Execution of Release
The executed Release must be returned within five (5) business days of the date indicated on the accompanying notification letter. Failure to return the Release within this period will result in disqualification and forfeiture of any rights to the prize.
7. Indemnification by Entrant
By entering the Contest, each Entrant agrees to indemnify and hold the Releases harmless from any and all liability for any injuries, loss or damage of any kind to the Entrant or any other person, resulting in whole or in part from: (a) their participation in the Contest; (b) the acceptance, use, or misuse of any prize; or (c) any breach of these Contest Rules. Each Entrant agrees to fully indemnify the Releases from any claims by third parties relating to the Entrant's participation in the Contest.
8. Conduct
8.1 Agreement to be Bound
By participating in the Contest, each Entrant agrees to be bound by these Contest Rules and by the decisions of New Age Cell, which shall be final and binding in all respects.
8.2 Right to Disqualify
New Age Cell reserves the right, in its sole discretion, to disqualify any Entrant found to be: (a) violating these Contest Rules; (b) tampering with the entry process or operation of the Contest; (c) violating the terms of service of any New Age Cell property or service; or (d) acting in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person.
9. Privacy and Use of Personal Information
9.1 Collection and Use
By participating in the Contest, each Entrant:
• grants to New Age Cell the right to use their personal information provided when entering the Contest for the purpose of administering the Contest, including contacting and announcing winners and coordinating the provision of prizes;
• grants to New Age Cell the right to use their personal information for publicity and promotional purposes relating to the Contest in any and all media without further compensation unless prohibited by law;
• acknowledges that New Age Cell may disclose their personal information to third-party agents and service providers of New Age Cell in connection with the activities listed above.
9.2 Marketing Consent (Optional)
Participation in the Contest does not automatically constitute consent to receive marketing communications from New Age Cell. Entrants who wish to receive marketing emails from New Age Cell, including promotions, product updates, and wellness tips, must provide express consent by checking the optional marketing opt-in checkbox on the contest entry form. Entrants may withdraw their marketing consent at any time by clicking the unsubscribe link in any marketing email or by contacting New Age Cell at info@newagecell.com.
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CASL Notice: New Age Cell's collection and use of personal information for marketing purposes is conducted in accordance with Canada's Anti-Spam Legislation (CASL). Marketing emails will only be sent to Entrants who have provided express consent via the optional opt-in checkbox on the entry form. |
9.3 Types of Personal Information Collected
In connection with the Contest, New Age Cell shall collect: the Entrant's name, email address, and limited commercial information pertaining to New Age Cell products purchased by the Entrant, for the purposes of administering the Contest, corresponding with winning Entrants, and (where consent is given) sending marketing communications.
9.4 Storage of Personal Information
All personal information collected shall be stored using the Hulk Form Builder application and Google cloud storage and shall only be retained by New Age Cell for such time as is reasonably required for the purposes collected. Personal information may be transferred to other countries outside of Canada, including the United States of America. Entrants may exercise their rights of rectification, access, or erasure by contacting New Age Cell at info@newagecell.com.
10. Intellectual Property
10.1 New Age Cell Intellectual Property
All intellectual property used in conjunction with the Contest, including trade-marks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, and slogans, are owned by New Age Cell and/or its affiliates. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.
10.2 Licence of Entrant Intellectual Property
By providing a Submission in connection with the Contest, each Entrant grants to New Age Cell a worldwide, gratuitous, irrevocable, fully paid-up, royalty-free, and exclusive license to copy, use, modify, reproduce, display, adapt, and transmit all intellectual property rights, including the Entrant's likeness, in the Submission for use in all media now known or hereafter devised in perpetuity beginning on the date of entry, including in connection with the administration, promotion, and exploitation of the Contest and New Age Cell's products.
The Entrant confirms that the Submission is an original work solely created by the Entrant, that no third party participated as an author or co-author in its creation, and that the Submission does not infringe any copyright interest of any third party and is not defamatory, obscene, or in violation of any laws.
11. Termination and Modification
New Age Cell reserves the right, in their sole discretion, to terminate, modify, amend, or suspend the Contest and/or these Contest Rules in any way, at any time, for any reason, subject to applicable law and without materially affecting the fairness or integrity of the Contest. Any such change shall be effective as of the date of its posting on newagecell.com.
New Age Cell shall not be liable for failure to perform due to events beyond its reasonable control, including but not limited to supply chain disruptions, product shortages, travel restrictions, or other unforeseen circumstances (force majeure).
12. General Provisions
Governing Law: These Contest Rules are governed by and construed in accordance with the laws of the Province of Ontario, Canada, without giving effect to any choice of law or conflict of law provisions. All issues concerning the construction, validity, interpretation and enforceability of these Contest Rules shall be resolved in Ontario.
Social Media Disclaimer: This Contest is in no way sponsored, endorsed, or administered by Instagram or Facebook. Any questions or comments regarding the Contest must be directed to New Age Cell at info@newagecell.com and not to any social media platform.
Severability: In the event that any portion of these Contest Rules is held to be unenforceable, the unenforceable portion shall be construed in accordance with applicable law as nearly as possible to reflect its original intentions, and the remainder shall remain in full force and effect.
Minimum Statutory Standards: In the event that these Contest Rules provide a lesser benefit than any applicable minimum statutory standard, such minimum standard shall prevail to the extent of the inconsistency.
Survival: The provisions of Sections 6, 7, and 10 shall survive the termination of the Contest or any Entrant's participation therein.
Discrepancy: These are the official Contest Rules. In the event of any discrepancy or inconsistency between these Contest Rules and any other Contest-related materials, these Contest Rules shall prevail, govern and control.
